Methodology

Focus Group

IDIs

Online IDs

Immersions

F2F CONSUMER USING STG (CAPI)

CLTs

F2F B2B

CATI

MYSTERY SHOPPING

ONLINE

BRAND RESEARCH

A brand defines a company's purpose & contributes to its economic value. We're passionate about identifying what brands truly mean and represent to consumers and how to strengthen this relationship, particularly in the context of the many other relationships they're having. GTM Africa also works with brands to measure and track brand health, identifying opportunities and challenges vis-à-vis competitor brands and complex and changing market conditions.